Yes, the warm little center of this drum's  universe is in fact a white fluffy cloud.

I named this company long before the cloud. I selected the name "Bronze Drum Consulting" after reading passages from Sun Tzu's Art of War where he describes drums as the means of coordinating activity over great distances. Even better, bronze drums are traditionally decorated with cloud motifs.It's serendipitous that the word Cloud now stands-in for this disruptive transformation of the way the businesses purchase technology and deliver applications to their teams, partners, and customers. Indeed, the Cloud does serve to break down organizational boundaries and to connect and coordinate activities over a vast ecosystem of expertise, perspective, and humanity.

 

As the world becomes flatter and more connected, I believe the very kinds of capabilities the cloud unlocks have been the most important concerns of technology and business.
In ancient times, even times not so different from our own, the bronze drum was used "as a percussion instrument to give the signals to summon the people of the tribe. In battles it was struck to direct the fighting."

Of Clouds and Container Ships

Participant. LotusSphere 2009. Orlando, Florida.

Particpant. VMWorld 2008. Las Vegas.